Valhalla fighting is the first media promotion of fisticuffs in europe. The idea is to give a chance to any fighter of any level to express themselves, to show their skills in combat, courage and fortitude.
[ ABOUT PROJECT ]
VALHALLA FIGHTING
media promotion
UX/UI Design
2023
View on Behance
STRATEGY DEVELOPMENT:
The foundation was laid with an in-depth analysis, crafting a strategy document that pinpointed the unique selling points of Valhalla Fighting. This initial phase aimed to understand the ethos and aspirations of the brand, laying the groundwork for a targeted approach.
COMPETITIVE LANDSCAPE ANALYSIS:
A comprehensive review of the competitive space was conducted to identify gaps and opportunities. This insight allowed us to position Valhalla Fighting distinctively, highlighting its unique proposition in the European fisticuffs scene.
VISUAL IDENTITY AND WEB DESIGN:
Armed with the insights garnered from earlier phases, a visually striking and thematic web design was conceived. The design echoed the raw intensity and spirit of fisticuffs, incorporating elements that resonated with the core audience.
THE VALHALLA FIGHTING PROJECT WAS EXECUTED WITH PRECISION,
ADAPTING A MULTI-PHASED STRATEGY TO ENSURE THE FINAL OUTCOME NOT ONLY MET BUT EXCEEDED EXPECTATIONS. BELOW IS A CONCISE SUMMARY OF THE JOURNEY:
SOCIAL INTEGRATION:
The project was meticulously crafted in a phased approach to ensure each design solution was tailored for optimum success. Here's a distilled overview:
To foster a sense of community and drive engagement, social media integration was implemented, allowing for real-time updates and interaction with fans. Strategies were developed to leverage social platforms for promotions, building anticipation for upcoming fights and events.
The primary aim of the Valhalla Fighting website was to establish a commanding online presence, reflecting the brand's essence while serving as a comprehensive hub for fight enthusiasts. By achieving this, the site not only promotes the Valhalla Fighting brand but also elevates the sport's profile in Europe, providing a platform for fighters to showcase their talent.
[ Mobile version ]
PROJECT OUTCOMES AND OBJECTIVES:
The design of the Valhalla Fighting site merges the ancient with the modern, reflecting the timeless nature of combat while embracing contemporary digital aesthetics. The choice of a dark, moody color scheme with flashes of bold color captures the intensity and passion of fisticuffs, setting the tone for a digital experience that is as thrilling as the events it promotes.
[ Mobile version ]
STYLISTIC CHOICE AND DESIGN PHILOSOPHY:
The primary aim of the Valhalla Fighting website was to establish a commanding online presence, reflecting the brand's essence while serving as a comprehensive hub for fight enthusiasts. By achieving this, the site not only promotes the Valhalla Fighting brand but also elevates the sport's profile in Europe, providing a platform for fighters to showcase their talent.
[ Mobile version ]
PROJECT OUTCOMES AND OBJECTIVES:
The design of the Valhalla Fighting site merges the ancient with the modern, reflecting the timeless nature of combat while embracing contemporary digital aesthetics. The choice of a dark, moody color scheme with flashes of bold color captures the intensity and passion of fisticuffs, setting the tone for a digital experience that is as thrilling as the events it promotes.
[ Mobile version ]
STYLISTIC CHOICE AND DESIGN PHILOSOPHY:
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